I sat down one afternoon with a gentleman named Matt. Readers might know him as Snus at Home on YouTube. (An aside from the editor. Matt also has a website.)
He is a very knowledgeable man from Florida. His videos are well-detailed. They are especially informative when it comes to the basics of dip, snuff, snus, and their recipes.
He sat down with me in his yard and enjoyed a cigar. I was capable of asking some of my most burning questions.
What got you interested in tobacco and the finer things in life?
At 18, Matt smoked cigarettes, around the same time Camel Snus was first released. While browsing tobacco products at a gas station, he started researching more—thanks to the ever-dangerous “Wikipedia rabbit hole.”
He saw Camel Snus at the supermarket, bought it, and gave it a try. He went back to cigarettes afterward, thinking it was okay but nothing special. That changed when he discovered General Mint, which led him to quit smoking entirely. “Ah, there’s merit to this snus stuff,” he recalled thinking.
Shortly after, he found Snubie’s site—another well-known figure in the snuff world—and became a huge fan.
“It was weird,” he laughed. “Now we talk to each other, share recipes now and again. I still fanboy a little bit.”
He began translating Swedish recipes to make snus at home (hence the channel name). “That’s what I seem to be known for,” he said.
Encouraged to share his knowledge, he started his YouTube channel. Snuff came into the picture later, when he was about 23.
When asked what got him into snuff, he said:
“I went to my tobacconist—highly recommended, by the way—in Palmetto Bay, Florida. They had Silver Dollar snuff. The clerk said it was old, dry, raspberry and berry-flavored, and sold it to me for three dollars. I was intrigued. That experience sparked a new interest for me and eventually became a big part of my channel.”
Over time, he discovered creators like Angry Buddha, Suit&Tie Dip&ChewGuy, and Uncle Squinty. He became friends with many fellow YouTubers in the snuff community. Through them, he learned even more about the craft.
Of course, I asked his opinion on the snuff and snus communities.
He said he loves the outreach that’s grown through Reddit, YouTube, and now the Mr. Snuff Discord and related groups.
He mentioned that other tobacco communities haven’t always been as welcoming.
“They can come off a little pretentious, especially cigars and pipes,” he said, joking about the old ‘mustard club’ meme.
His goal, like mine, is to see a closer-knit, more comfortable, and welcoming community.
“The prices in those circles can get ridiculous,” he added. “People want to talk about expensive, rare, and unique blends. The average price is ten bucks a pop. They’ll say, ‘Oh, you’ve got to smoke five before you like it.’ My answer to that is, ‘Buddy, that’s fifty dollars!’”
“Snuff is a great experience,” he continued. “The flavor is incredible. The variety is impressive. The punch hits you. You can get a 25g tin of Toque or a tap box of Gletscherprise for around three bucks.”
I asked about his visit to the Isle of Man and the Mr. Snuff warehouse.
His face lit up. He described how beautiful and peaceful the island was. It was lush and green, almost as if it were a well-kept secret.
Jonny and Kay, the hosts, are also snuff users and were incredibly welcoming. “They had a breadbasket of sorts on their kitchen table, full of tins of different snuffs,” he said. “The staff there is small, but very dedicated to what they do.”
We ended our chat agreeing that snuff is here to stay. The broader community of tobacco enthusiasts isn’t going anywhere. This remains true no matter how hard some regulators try to change it.
Editor’s Note:
This piece has been lightly edited for grammar, clarity, and flow. Instances of strong language have been removed. The conversational tone and original voices have been carefully preserved.
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